The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.

Consumers want a better world, not just better widgets.

Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.

Work with your competitors when the interest of the community and planet are at stake.