The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

The currency of universal values make brands innately sharable.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.

Consumers want a better world, not just better widgets.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.