Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.

How well you tell your story determines how well your customers tell your story.

Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.

The false separation between living and giving must end.

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.