Work with your competitors when the interest of the community and planet are at stake.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

How well you tell your story determines how well your customers tell your story.

The currency of universal values make brands innately sharable.

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.

CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.