With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Simon MainwaringIf capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.
Simon MainwaringThe framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.
Simon MainwaringSome critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
Simon MainwaringWhat today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
Simon Mainwaring