When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

Millions of people are falling out of the middle class into the ranks of the poor.

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.