When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.

The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.

Technology is teaching us to be human again.

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.