The leverage and influence social media gives citizens are rapidly spreading into the business world.
Simon MainwaringCompanies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
Simon MainwaringThe advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon MainwaringDefine what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Simon Mainwaring