Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Social media is not an end in itself. It's just another tool to reach people.

There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.