When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.
Simon PeggThere seems to be this tendency toward denigrating romantic comedies as of late because it becomes something sort of cheesy or whatever. Whereas this embraced what it was. As a fan of When Harry Met Sally or Annie Hall, as a demonstration of what romantic comedy could be and should be, I immediately phoned Nira back and said, "Yeah, I'd like to do this. It'll be fun."
Simon PeggNow there's a whole generation of filmmakers who grew up making their own films with video cameras, and have dined entirely on a diet of popular culture. It's been reflected in a lot of their work. It's self-reflective, it's quite knowing, but it's very literate.
Simon PeggFilms used to be about challenging, emotional journeys or moral questions that might make you walk away and re-evaluate how you felt about... whatever. Now we're walking out of the cinema really not thinking about anything, other than the fact that the Hulk had a fight with a robot.
Simon PeggIt's why I get miffed at all the dashing around in recent zombie films. It completely misses the point; transforms the threat to a straightforward physical danger from the zombies themselves, rather than our own inability to avoid them and these films are about us, not them. There's far more meat on the bones of the latter, far more juicy interpretation to get our teeth into. The first zombie is by comparison thin and one dimensional and ironically, it is down to all the exercise.
Simon Pegg