When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.
Simon PeggEvery person should have their escape route planned. I think everyone has an apocalypse fantasy, what would I do in the event of the end of the world, and we just basically - me and Nick - said what would we do, where would we head?
Simon PeggThis idea of popular culture became something that belonged to us rather than something that we looked at from far away. We realized we could be part of it and create it, instead of just being consumers only.
Simon Pegg