Unfortunately the necessity to promote a film sometimes works against it, in that you are forced to reveal information [about it] that in an ideal world you would hold back.

I realized that if I went snowboarding, you can't think of anything else when you're snowboarding. You can't hesitate or think about anything other than not falling off and breaking your neck. If you want a holiday where you're not gonna think about work and you're not gonna think about anything, snowboarding is the best way to do it. Or skiing, I guess. I don't ski, so I don't know.

In the most basic terms it was about how when we experience art without critical awareness we consent to the ideas being promoted, either intentionally or unintentionally, by the filmmaker. For instance, if you watch a racist comedian and laugh at his jokes, you are consenting to the prejudices inherent within them. Similarly, if you watch a movie which perpetuates conventional ideas about race, gender, etc., you are consenting to them and not affecting change in any way.

The thought of filming in London was a big draw because I could stay in my house. I read it, and I was really taken with it because it felt at once very unapologetic for what it was, which is a romantic comedy. But at the same time, a little spiky and a little truthful.

We realised that it was important to embrace this popcorn logic, that it works, that it's funnier when you fire 20 rounds from one tiny pistol. Then it becomes the joke, it's funnier when you pay less attention.

Having done Spaced, I can't even remember it being that difficult on Spaced, but we know what the end's going to be like. We know why we're putting in this amount of work, or why a shot might be particularly tricky, because we know that what we do is create a whole package. It's the writing, the performances, and the style of camerawork, that's what we're working toward, and we're prepared for that.

Being a geek is all about being honest about what you enjoy.