If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

Great leaders don’t try to be perfect. They try to be themselves. And that’s what makes them great.

Leadership is about pointing in the direction, articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens.

Let us not attack those who disagree. Let us defend those who follow.

If everything goes right, we get a good experience. If everything goes wrong, we get a good story.

I cannot tell you on a day to day basis that there's a return on investment. I can tell you if you stick with it, absolutely in a few months things will start to change. It starts to change slowly. Things start to get a little easier. As the momentum builds it becomes bigger and bigger.

Nike doesn't want to make products for everyone - they want to make products for champions.