If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.

If you're not remarkable, you're invisible.

What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.

A parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence.

Leaders don’t complain about what’s not working. Leaders celebrate what is working and work to amplify it.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.