If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

Great communicators don't just hear the words. Great communicators hear the meaning behind the words

I knew what I did and I knew how I did it, but I didn't know why.

Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.

We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.

A leader must be inspired by the people before a leader can inspire the people.

The ones who show up to take, they show up and say, "Hi. My name is Steve. I'm an expert in this and I've studied this and I've worked with these clients." On every single power point presentation, it has their email, their Twitter handle and their Facebook account, so you can follow them. At the end, they tell you, "Please follow me." When you ask them a question, they say, "Well, I could tell you the answer, but you should really just read my book."