I like to think of us as a more European-fit American brand, and invariably, when you go to Savile Row for a suit, you'll find that the suit fits you like a glove. That's how it should fit: form to your body. Especially here in the States, men have to really understand the importance of that fit. If I'm dressing a friend, I'll usually give him a size down from the one he's asked for; he'll think it's too small, but after a while he gets it.

When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.

With Spurr, I like to think we're a modern, European-influenced brand that does luxurious, handcrafted, and wearable pieces.

From working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.

To make a perfect t-shirt is hard - all you have is white cotton and fit. that's where experience comes in.

I'll never know - I'll never profess to know - anything anywhere near it all. It'sall a journey - life, work, and relationships. Mistakes and learning, and learning not to make your mistakes again.

I like to think of us as a more European-fit American brand, and invariably, when you go to Savile Row for a suit, you'll find that the suit fits you like a glove. That's how it should fit: form to your body. Especially here in the States, men have to really understand the importance of that fit. If I'm dressing a friend, I'll usually give him a size down from the one he's asked for; he'll think it's too small, but after a while he gets it.