In America, there are some artists who are more of an image than music; if your star status goes down there, you're finished.
SisqoBack in the day, even if they were singing about the same things, each artist was unique. That's why I try to stay away from the big-name producers, so I can prove that it's not about the producer, it's about the artist. A lot of R&B artists have gotten away from being artists and are just chasing after the next hot producer and it all starts to sound the same.
SisqoA lot of times with my more up-tempo music, I try to take the approach of a hip-hop artist, but when it comes to imaging, I've been following the pattern of Michael Jackson, Janet Jackson, Madonna.
Sisqo