Ideology is a certain unique experience of the universe and your place in it, to put it in standard terms, which serves the production of the existing power relations and blah blah blah.
Slavoj ŽižekFor me, ideology is defined only by how the coordinates of your meaningful experience of the world, and your place within society, relate to the basic tensions and antagonisms of social orders.
Slavoj Žižek[T]aking the Third into account does not bring us into the position of pragmatic consideration, of comparing different Others; the task is rather to learn to distinguish between false conflicts and the true conflict. For example, today's conflict between Western liberalism and religious fundamentalism is a false one, since it is based on the exclusion of the third term which is its truth: the Leftist emancipatory position.
Slavoj ŽižekWord is murder of a thing, not only in the elementary sense of implying its absence - by naming a thing, we treat it as absent, as dead, although it is still present - but above all in the sense of its radical dissection: the word 'quarters' the thing, it tears it out of the embedment in its concrete context, it treats its component parts as entities with an autonomous existence: we speak about color, form, shape, etc., as if they possessed self-sufficient being.
Slavoj Žižek