A typical guy who buys organic food doesn't really buy it in order to be healthy; he buys it to regain a kind of solidarity as the one who really cares about nature. He buys a certain ideological stance.
Slavoj ŽižekI think Kafka was right when he said that for a modern, secular, nonreligious man, state bureaucracy is the only remaining contact with the dimension of the divine; the impenetrable omnipotence of bureaucracy harbors is divine enjoyment. It is the performance of its very purposelessness that generates an intense enjoyment, ready to reproduce itself forever.
Slavoj Žižek