For me, ideology is defined only by how the coordinates of your meaningful experience of the world, and your place within society, relate to the basic tensions and antagonisms of social orders.
Slavoj ŽižekThe liberal idea of tolerance is more and more a kind of intolerance. What it means is 'Leave me alone; don't harass me; I'm intolerant towards your over-proximity.
Slavoj ŽižekA typical guy who buys organic food doesn't really buy it in order to be healthy; he buys it to regain a kind of solidarity as the one who really cares about nature. He buys a certain ideological stance.
Slavoj Žižek