The 'American Idol' and 'X Factor' shows, they're great shows. But I think I need to make a show like that, directed straight to the hood, to the artists that don't get the attention, that don't have the money to make themselves representable.

Now people think it's cool to have a baby, but it ain't cool to take care of it. We have to change that. You make your life for that baby. That's the future.

I do my best to stay with tha times and keep makin hits that are timeless and relevant. Goin on 20 years so I must be doin sumthin right!

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

My name was given to me. I didn't just decide to change it one day. But I ran with it to reflect a more peaceful and positive attitude for my new Reincarnated project. The Snoop Dogg name is so connected to hip-hop, and I didn't want to change that. Hip-hop raised me, and I would never turn my back on it.

Do what your heart tells you is right.

I learned how to take other people's mechanisms of promoting their stuff through me as opposed to promoting my own stuff, as far as getting Snoop DeVilles, SnoopDeGrills, Snoop Doggy Dogg biscuits, Snoop Dogg record label, Snoop Dogg bubble gum, Snoop Youth Football League.