Don’t worry about cool, make your own uncool.
Most ideas that are successful are ludicrously simple
Ideas alone can be works of art; they are in a chain of development that may eventually find some form. All ideas need not be made physical.
Every generation renews itself in its own way; there's always a reaction against whatever is standard.
During the '70s I was interested in words and meaning as a way of making art.
An architect doesn't go off with a shovel and dig his foundation and lay every brick. He's still an artist.