Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable. In terms of idea the artist is free to even surprise himself. Ideas are discovered by intuition.

Most ideas that are successful are ludicrously simple

The narrative of serial art works more like music than like literature.

I wasn't really that interested in objects. I was interested in ideas.

The other great development has been in photography, but that too was influenced by Conceptual art.

Banal ideas cannot be rescued by beautiful execution.

All intervening steps, scribbles, sketches, drawings, failed work models, studies thoughts, conversations, are of interest. Those that show the thought process of the artist are sometimes more interesting than the final product