Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable. In terms of idea the artist is free to even surprise himself. Ideas are discovered by intuition.

Artists of many diverse types began using simple forms to their own ends.

What the work of art looks like isn't too important.

All intervening steps, scribbles, sketches, drawings, failed work models, studies thoughts, conversations, are of interest. Those that show the thought process of the artist are sometimes more interesting than the final product

Artists are mystics rather than rationalists. They leap to conclusions that logic cannot reach.

I was not interested in irony; I wanted to emphasize the primacy of the idea in making art

Don’t worry about cool, make your own uncool.