The idea part is simple but the visual perception is complex.

One should be intelligent enough to know when not to be too intellectual

The other great development has been in photography, but that too was influenced by Conceptual art.

Buying books was a way anyone could acquire a work of art for very little.

All of the significant art of today stems from Conceptual art. This includes the art of installation, political, feminist and socially directed art.

Your work isn't a high stakes, nail-biting professional challenge. It's a form of play. Lighten up and have fun with it.

Don’t worry about cool, make your own uncool.