Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable. In terms of idea the artist is free to even surprise himself. Ideas are discovered by intuition.
Sol LeWittUnless you're involved with thinking about what you're doing, you end up doing the same thing over and over, and that becomes tedious and, in the end, defeating.
Sol LeWittIdeas alone can be works of art; they are in a chain of development that may eventually find some form. All ideas need not be made physical.
Sol LeWittA work of art may be understood as a conductor from the artist's mind to the viewer's. But it may never reach the viewer, or it may never leave the artist's mind.
Sol LeWitt