The idea part is simple but the visual perception is complex.

I wasn't really that interested in objects. I was interested in ideas.

One should be intelligent enough to know when not to be too intellectual

Unless you're involved with thinking about what you're doing, you end up doing the same thing over and over, and that becomes tedious and, in the end, defeating.

Artists of many diverse types began using simple forms to their own ends.

Ideas alone can be works of art; they are in a chain of development that may eventually find some form. All ideas need not be made physical.

The artist is seen like a producer of commodities, like a factory that turns out refrigerators.