In conceptual art the idea or concept is the most important aspect of the work

Your work isn't a high stakes, nail-biting professional challenge. It's a form of play. Lighten up and have fun with it.

Irrational judgements lead to new experience.

The idea becomes a machine that makes the art.

New materials are one of the great afflictions of contemporary art. Some artists confuse new materials with new ideas.

One usually understands the art of the past by applying the conventions of the present thus misunderstanding the art of the past.

Minimalism wasn't a real idea - it ended before it started.