People will always go to games. And not just Duke versus North Carolina. Even Appalachian State against Chatworth.

The NCAA wants to control the images; they say they own your image forever. If you look through this façade, it's crazy.

Now the kids are portrayed as dirty when they talk to an agent, a shoe guy, some hanger-on. Well, it's only natural that people are circling them - there are millions of dollars involved.

In terms of my work with Nike, obviously signing Michael Jordan to a $500,000 contract in 1984 set a new precedent for the business side of the game.

Kobe [Bryant] had the biggest contract for a high school kid. He was the first one to get more than a million a year.

Very unfairly, there's a negative image of the kid, which really stems from the greed and selfishness of the NBA and NCAA. They're forcing these kids to go to school.

Beginning in 1978, Nike paid coaches to put their shoes on the team.