Kobe [Bryant] had the biggest contract for a high school kid. He was the first one to get more than a million a year.

In terms of my work with Nike, obviously signing Michael Jordan to a $500,000 contract in 1984 set a new precedent for the business side of the game.

Beginning in 1978, Nike paid coaches to put their shoes on the team.

After the NBA and ABA merged, players could come out after high school. Still, there were only a few cases prior to Kevin Garnett coming out in 1995, so Nike and the other companies were only involved in the college game.

People will always go to games. And not just Duke versus North Carolina. Even Appalachian State against Chatworth.

The NCAA wants to control the images; they say they own your image forever. If you look through this façade, it's crazy.

There's Brandon Jennings. The NBA told him to go to college for a year, and he said, "Screw that. I'll go to Europe and make a million bucks and then come back." And he's proven to be a pretty damn good player. He's done as much for the game as Michael [Jordan] by forging a different route.