It's basically me saying to the industry that I won't work within the walls in hip-hop. I want to put a twist on things, and that's what that song is all about. It's about putting a twist on stereotypes.
SonRealI found myself at a time in my career trying to impress everyone. I was constantly thinking about what everyone thought of my music.
SonRealGoodlife was originally a ski management/athlete management company. I have a couple friends who are sponsored for skiing and my manager linked up with their manager. We worked out a deal, because they wanted to branch out into music and culture.
SonRealI would hope when I do blow up that I can keep that same mentality. I think I will because I'm the kinda dude that no matter how far I take something, I always wanted to be higher.
SonReal