I've never been the type of artist to plateau or have a big peak in my career and then a big decline.
SonRealGoodlife was originally a ski management/athlete management company. I have a couple friends who are sponsored for skiing and my manager linked up with their manager. We worked out a deal, because they wanted to branch out into music and culture.
SonRealI'm tryna put out the right stuff and just do me and not pay attention to who's hating and who's loving me and make the music I love to make, and make it the best I can.
SonRealIt's basically me saying to the industry that I won't work within the walls in hip-hop. I want to put a twist on things, and that's what that song is all about. It's about putting a twist on stereotypes.
SonReal