When you work with people whom you like and you admire because they're so good at what they do, it doesn't feel like work. It's like you're playing.

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

I want to get that same feeling that everybody logging on to our website is sharing a little bit of an inside joke, and the rest of the world is oblivious to it although I want to have most of the world.

Nobody likes to be preached to.

It is impossible to do a movie exactly the way a comic book is written and drawn, just as it's impossible to do a movie exactly like a novel or exactly like anything else. When you go to different forms of media, you have to adapt.

No matter how good a story is, if you're at a newsstand and you see a lot of comic books, you don't know how good the story is unless you read it. But you can spot the artwork instantly, and you know whether you like the artwork, whether it grabs you or not.

I don't sound disloyal, but I've never had a pair of Marvel pyjamas or underwear. I do have a lot of Marvel figurines at home in a cabinet. Every time they make a new Marvel figure I put it in my cabinet.