Once, I'd written a Western story, and one of the panels was just a hand holding a six-shooter, and there was a puff of smoke coming out of the barrel, and a straight horizontal line, indicating the trajectory of the bullet. So that page was sent back to me from the Code office, saying that the particular panel was too violent. I asked them what they meant, and they told me--I swear--"The puff of smoke is too big." Well, of course. So I had the artist make the smoke a little smaller, and the youth of America was saved.

I'm lucky. I don't have to produce the whole movie. What I've been doing is just coming up with ideas for movies. I write a concept, a treatment, an outline, and if I sell that to a studio, then someone else does the actual production and I go on to another project, although I keep the title executive producer.

You can't kill a good comic book series.

I think it's just the challenge. It's not that all my life I've wanted to do characters [in Marvel] , because I never particularly thought about it, but the challenge of saying, "How could they be done differently that may be more absorbing or more effective?"

The way I'm doing it is I'm trying to think to myself, "Okay, I have the name Superman, and he's going to be a guy that deserves the name 'Superman.' I'm trying to forget about Krypton, about The Daily Planet what would I do if I was thinking it up?" I can do it any way at all..I can make him an Eskimo midget who's toothless and blind... I can do anything. It's difficult .

I work with people and we come up with ideas for movies, television and things like that. It's fun and I love doing it.

We're living in a world where everything moves very quickly. We've become a very visual society, so I think it's a very natural thing that people are captivated with the illustrations in a story.