I like Spider-Man because he's become the most famous. He's the one who's most like me - nothing ever turns out 100 percent OK; he's got a lot of problems, and he does things wrong, and I can relate to that.

I thought it would be fun to take the kind of character that nobody would like, none of our readers would like, and shove him down their throats and make them like him.

I'm the Chairman Emeritus, and according to my contract I am supposed to devote 10% of my time to working for Marvel... and the rest of my time, I can do anything that I wish.

The only time I go on the set is when I have a cameo to do in the picture. I go to the set and I do my little cameo and I meet all the people. It's a great way to spend the day. And then I go back to my own world.

I think people are interested in anything that's a little bigger than life and that's colorful and - you know, what they like? They like fairy tales for grownups.

I think almost everybody enjoyed fairy tales when they were young, tales of witches and ogres and monsters and dragons and so forth. You get a little bit older, you can't read fairy tales any more.

I'm not that familiar with Andrew Garfield, but if the powers that be chose him, I'm sure he'll be good.