I like Spider-Man because he's become the most famous. He's the one who's most like me - nothing ever turns out 100 percent OK; he's got a lot of problems, and he does things wrong, and I can relate to that.

I used to be embarrassed because I was just a comic-book writer while other people were building bridges or going on to medical careers. And then I began to realize: entertainment is one of the most important things in people's lives. Without it they might go off the deep end. I feel that if you're able to entertain people, you're doing a good thing.

I don't sound disloyal, but I've never had a pair of Marvel pyjamas or underwear. I do have a lot of Marvel figurines at home in a cabinet. Every time they make a new Marvel figure I put it in my cabinet.

Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

... And we talk it out. Lately, I've had Roy Thomas come in, and he sits and makes notes while we discuss it. Then he types them up, which gives us a written synopsis. Originally - I have a little tape recorder - I had tried taping it, but then I found no one on staff has time to listen to the tape again later. But this way he makes notes, types it quickly, I get a carbon, the artist gets a carbon ... so we don't have to worry that we'll forget what we've said.

I'd like to own Intel... I'd like to own Microsoft... I'd love to have Warner Bros in my hip pocket.

Usually, the biggest hang-up is the script. You could have a script done in six months that you love, or it could be like The Fantastic Four it's been almost 10 years.