I'm lucky. I don't have to produce the whole movie. What I've been doing is just coming up with ideas for movies. I write a concept, a treatment, an outline, and if I sell that to a studio, then someone else does the actual production and I go on to another project, although I keep the title executive producer.

Comming from your friendly neighborhood Spider-Man

I always thought it was more interesting to think about Reed Richards. As you know, he had the ability to stretch, and sexually, that would seem to be a great asset in many areas.

Comics are stories; they're like novels or anything else. So the first thing you have to do is become a good storyteller.

I think any comic book - or really, any book that you can read - in a sense is an educational tool in that it helps literacy. The more you read, the better you get at it. It almost doesn't matter what you read, the important thing is for young people to become readers.

Everything has changed and we're all living in one city now. What happens somewhere affects things everywhere, so I have to be careful and whatever stories I work on, I want them to have redeeming moral values.

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.