A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

We're living in a world where everything moves very quickly. We've become a very visual society, so I think it's a very natural thing that people are captivated with the illustrations in a story.

The main thing I want to do, is to make our website the most entertaining website there is on the Internet. I want it to be the premiere site for entertainment, for communication, and for fun.

I have always tried to have a message, not to be a preacher, but a message that shows it's better to be a good guy than a bad guy, and I try to make it clear that doing the right thing is more attractive than not.

Comic books are just a way to show a story. Then there are the movies, and television and exhibits like this that take the stories and make them seem so realistic. In the comic book, you're just reading a story - hopefully a good, exciting story that whets your appetite for all of this stuff to come.

You remember when Tobey Maguire was first selected, most of the fans were angry. They felt, what kind of a guy is that for a superhero? Nobody thought it was a good idea. Yet he turned out to be great. The people at Marvel who do these things are really pretty smart. If they chose this guy, he'll probably be terrific.

I want to get that same feeling that everybody logging on to our website is sharing a little bit of an inside joke, and the rest of the world is oblivious to it although I want to have most of the world.