A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

Comic books are just a way to show a story. Then there are the movies, and television and exhibits like this that take the stories and make them seem so realistic. In the comic book, you're just reading a story - hopefully a good, exciting story that whets your appetite for all of this stuff to come.

I used to be embarrassed because I was just a comic-book writer while other people were building bridges or going on to medical careers. And then I began to realize: entertainment is one of the most important things in people's lives. Without it they might go off the deep end. I feel that if you're able to entertain people, you're doing a good thing.

If you wanna be an artist carry sketch pad with you, and sketch everything you see. Get so you can draw anything and it looks like what it's supposed to be. It's a lot of work, but if you really have it in you, it's not like work. It becomes fun.

Comics are stories; they're like novels or anything else. So the first thing you have to do is become a good storyteller.

Usually, the biggest hang-up is the script. You could have a script done in six months that you love, or it could be like The Fantastic Four it's been almost 10 years.

I don't sound disloyal, but I've never had a pair of Marvel pyjamas or underwear. I do have a lot of Marvel figurines at home in a cabinet. Every time they make a new Marvel figure I put it in my cabinet.