I know the world expects me to have superpowers, and it'll be quite a disappointment. But I just play myself.

I used to be embarrassed because I was just a comic-book writer while other people were building bridges or going on to medical careers. And then I began to realize: entertainment is one of the most important things in people's lives. Without it they might go off the deep end. I feel that if you're able to entertain people, you're doing a good thing.

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

Some people will say, "Why read a comic book? It stifles the imagination. If you read a novel you imagine what people are like. If you read a comic, it's showing you." The only answer I can give is, "You can read a Shakespeare play, but does that mean you wouldn't want to see it on the stage?

I've been very lucky. All I wanted was to pay the rent. Then these characters took off and suddenly there were Hulk coffee mugs and Iron Man lunchboxes and The Avengers sweatshirts everywhere. Money's okay, but what I really like is working.

I was in the beginning when [comic book superheroes] started, but not anymore. Now I expect it. I've gotten very used to it.

If I got a superpower I wouldn't say, oh, I got to get a costume and put on a mask. I would say hey, I can do something better than other people. How can I turn it into a buck?