I'm no prophet, but I'm guessing that comic books will always be strong. I don't think anything can really beat the pure fun and pleasure of holding a magazine in your hand, reading the story on paper, being able to roll it up and put it in your pocket, reread again later, show it to a friend, carry it with you, toss it on a shelf, collect them, have a lot of magazines lined up and read them again as a series. I think young people have always loved that. I think they always will.

I've been very lucky. All I wanted was to pay the rent. Then these characters took off and suddenly there were Hulk coffee mugs and Iron Man lunchboxes and The Avengers sweatshirts everywhere. Money's okay, but what I really like is working.

Whosoever holds this hammer, if he be worthy, shall possess the power of Thor.

To be honest, when I was writing these stories a million years ago, I never thought about movies at all one way or another. It would have seemed almost miraculous for these things to be movies someday. To me, they were just comic books that I hoped would sell so I could keep my job.

Everybody is excited about their projects and I'm excited too. It's not like working. It's like playing with your friends. When I was a kid, I'd say to my mother, "Can I go out and play with the kids now?" Now I'm out playing with the kids all day long.

In the entertainment industry all that anybody wants to do whether it's music or stories or dancing or comedy or whatever, they want to entertain the public. And they do it any way they can. Sometimes they concentrate simply on entertaining people and they don't care what message they are giving.

To my way of thinking, whether it's a superhero movie or a romance or a comedy or whatever, the most important thing is you've got to care about the characters. You've got to understand the characters and you've got to be interested. If the characters are interesting, you're half-way home.