To my way of thinking, whether it's a superhero movie or a romance or a comedy or whatever, the most important thing is you've got to care about the characters. You've got to understand the characters and you've got to be interested. If the characters are interesting, you're half-way home.
Stan LeeIdeally, anything one writes should have a social conscience: if you can write a story that thrills, and with a good message, that's the perfect type of a story.
Stan Lee