The cliché I tried to avoid was I hated "teenage sidekicks." I always figured if I were a superhero, there's no way on God's earth that I'm gonna pal around with some teenager. So my publisher insisted I have a teenager in the series, because they always felt teenagers won't read the books unless there's a teenager in the story; which is nonsense.

I don't sound disloyal, but I've never had a pair of Marvel pyjamas or underwear. I do have a lot of Marvel figurines at home in a cabinet. Every time they make a new Marvel figure I put it in my cabinet.

Comics are stories; they're like novels or anything else. So the first thing you have to do is become a good storyteller.

One of the keys is, and it may sound funny, talking about characters with super powers, but one of the keys is to make your characters as realistic and believable as possible. Even if they have super powers, you say to yourself, "Well, if somebody had a super power like this, what would his life be like? Wouldn't he still maybe have to go to the dentist or wouldn't he have to worry about making a living? What about his love life?" You've got to make characters that your reader can believe exists or might exist.

I think any comic book - or really, any book that you can read - in a sense is an educational tool in that it helps literacy. The more you read, the better you get at it. It almost doesn't matter what you read, the important thing is for young people to become readers.

In the beginning Marvel created the Bullpen and the Style. And the Bullpen was without form, and void; and darkness was upon the face of the Artists. And the Spirit of Marvel said, Let there be The Fantasic Four. And there was The Fantasic Four. And Marvel saw The Fantasic Four. And it was good.

We have enough to do just trying to make our company what we want it to be. As far as whether I would like to own Marvel, sure, I'd like to own Marvel.