The public always loves anything that's different, as long as it's well-made, if it's well-done. You never know what to expect when you go to one of these so-called superhero movies.

I hate being too serious about anything. If I'm with my friend, I want to be having fun with him or her. And if anybody is reading my story, I want them to be not only reading the story, but I want them to feel they're having fun; that they're enjoying it. So any way you can make it more informal, more fun-filled, more amusing - instead of just a dry story that goes on and on - if there's any way to do that, I like to try and do it.

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

Jack [Kirby] and Joe [Simon] wrote and drew the stories themselves in the beginning and I was just, like, the office boy. But after a while they had more writing than they could handle and I was the only guy around, so they said, "Hey Stan, you think you can write this?" When you're seventeen years old, what do you know? I said, "Sure, I can do it!" And that was it.

I'm happiest when I'm working. If I'm not working, I feel like I'm wasting my time.

If nobody is looking for a story, and I have no reason to write a story, I would really much rather to do anything else because it's no fun writing stories, particularly not for me. I just do it in order to sell them and make a couple of bucks.

My memories are beautiful because my wife Joan is English and shortly after we were married, we stayed in London and I never forgot it. We loved it so much that we've been back very often and it's always a thrill. To me, there's New York City where I was born and raised and then there's London!