I grew up in the 80s and that was the first time advertising was considered seriously as anything resembling an art form.

The packaging for music has become a sort of King James Bible, where it elevates the contents to something more spiritual. This is something else that drove me to a newspaper format. I thought, "Let's put it in a newspaper, to get away from that spiritual thing."

The music is a continuing thing.

You never really get to touch anything that you're doing unless you print it out. I don't really enjoy making artwork on a computer because it doesn't seem like I've done anything.

I love going somewhere like Japan where you can't understand a word of the advertising - you just see it for its aesthetic beauty, without feeling that you're being sold something.

Computers don't seem real to me because there's a sheet of glass between you and whatever is happening.

I grew up in the 80s and that was the first time advertising was considered seriously as anything resembling an art form.