The packaging for music has become a sort of King James Bible, where it elevates the contents to something more spiritual. This is something else that drove me to a newspaper format. I thought, "Let's put it in a newspaper, to get away from that spiritual thing."

I really love newspapers. They are disposable. They are recyclable. They fall apart so easily. They are not like iPads or Kindles that can't be disposed of and end up on some third-world shore. And I love the heritage of them, the whole history of mass communication. Newspapers changed the world from being a really class based, feudal system to people being able to cheaply get information that informed them.

The music is a continuing thing.

You never really get to touch anything that you're doing unless you print it out. I don't really enjoy making artwork on a computer because it doesn't seem like I've done anything.

I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.

Growing up and living in England, I'm surrounded by grey skies and sarcasm, so when I came to America, my first impressions were bright, hopeful, cheerful.

I grew up in the 80s and that was the first time advertising was considered seriously as anything resembling an art form.