I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.

There's something unsettling about being continually sold something.

In America, the colors sing, they don't just glower at you. The West Coast especially is fantastic. It seems like you can do whatever you want here.

I really love it when you get that strange combination of feelings that play against each other.

The music is a continuing thing.

Growing up and living in England, I'm surrounded by grey skies and sarcasm, so when I came to America, my first impressions were bright, hopeful, cheerful.

I love going somewhere like Japan where you can't understand a word of the advertising - you just see it for its aesthetic beauty, without feeling that you're being sold something.