Through our entire history we have become accustomed to pushing [animals] around in ways dictated by our own wants and needs without much regard for theirs.

Resist the temptation to try to use dazzling style to conceal weakness of substance.

There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.

When something hasn't been around much for a while, and one example of it turns up and catches people's eyes, they go looking for more like it - until they get tired of it again.

I think the rising and falling popularity of areas like hard SF and far-future SF is, to a considerable extent, the same as any other fashion.

Ideally, I'd like every issue to include a diverse group of stories that meet the qualifications sketched above, but covering a wide range of specific matter and flavour.

Usually if nobody hates a piece, nobody loves it, either; and a magazine which sets itself the goal of provoking thought is not doing its job if everybody agrees with what it does.