There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.

As for sticking strictly to presently known science, I will simply point out that we have already experienced at least two major revolutions in science in this century alone.

When something hasn't been around much for a while, and one example of it turns up and catches people's eyes, they go looking for more like it - until they get tired of it again.

This means I must pay close attention to the writing, but equally so to the scientific background - which sometimes means doing fairly involved calculations.

intricately and intriguingly woven, lots of fun, and extremely thought provoking.

Usually if nobody hates a piece, nobody loves it, either; and a magazine which sets itself the goal of provoking thought is not doing its job if everybody agrees with what it does.

And, of course, some SF is set close enough to here and now that Anglo and European do apply. Since many of the writers come from those backgrounds, so does much of the fiction.