When spectators and fans say about drunken brawls, violence, and dog fights, "Well, football players are prone to these things - that's why we admire them," they are encouraging terribly detrimental behavior. You might even say - a la Roman gladiators - they are egging on this behavior.
Stanton PeeleWhen people can say to themselves - "What I'm doing is justified," there is little chance of their modifying a behavior.
Stanton PeeleThe addictive experience is the totality of effect produced by an involvement; it stems from pharmacological and physiological sources, but takes its ultimate form from cultural and individual constructions of experience.
Stanton Peele