The conventional wisdom in our business is that you have to grow and keep moving to survive. We never grew, always stayed tiny, and it serves us very well over the years, allowing us to pick and choose projects, and keeping our financial independence from our clients. We actually have a rather good track record, because we do select projects carefully. Most of our ideas don't eat dust but glimpse the light of day because we find it much more helpful to spend some serious time and effort before we start working on a project, rather than suffer through it afterwards.

So whatever I find true for myself, other people might also relate to.

Peter Noever is a pain in the ass and a joy in the heart.

In running, I know that I can train as much as I want and Im never going to break the world record for the five miles. Its partly genetics; Im just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being?

If you want to communicate something, youd better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylistically great and it has nothing to say, it still is not going to make a lasting impression on anybody.

It is very important to embrace failure and to do a lot of stuff — as much stuff as possible — with as little fear as possible. It’s much, much better to wind up with a lot of crap having tried it than to overthink in the beginning and not do it.

My diary entries allow me to keep track of all the things I would like to change about my life.