Peter Noever is a pain in the ass and a joy in the heart.

Peter Noever is a pain in the ass and a joy in the heart.

To touch somebody’s heart with design.

My granddad wanted to become a sign painter and designer, but was stopped; my dad would have had a real talent for language, but was stopped. When I expressed a desire to become a graphic designer, I was not stopped.

In running, I know that I can train as much as I want and Im never going to break the world record for the five miles. Its partly genetics; Im just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being?

Yes, design can make you happy.

I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.