If you want to communicate something, youd better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylistically great and it has nothing to say, it still is not going to make a lasting impression on anybody.
Stefan SagmeisterI myself am doing a full year of experiments every seven years, but I'm sure many other divisions are possible, depending on the field, the possibilities, and personal preferences. One hour a day or a day a week.
Stefan Sagmeister