It's all a game, with new rules every season.

Fashion takes its inspiration from society and everyday life, which is the same for everyone, and this is perhaps the reason why certain elements recur.

I like to download as many apps as I can - especially the ones with games and gadgets.

Luxury is not a static concept, but it shapes and changes with society. Now somebody who might not have the time to come to one of our boutiques can shop online.

I think our customers don't need anything. They just want something special. This is why we do collections - not just the Spring fashion show, but the pre - Fall and cruise lines too. The customers love to find something in the shop they don't see in a magazine. This is the trick about the cruise and pre-Fall collections. Nobody knows about them. When you go to the shop, you really find something you don't see anywhere else.

My summer tip is to taste the freedom given by the long days - and by the holidays!

The fashion industry now has a direct relationship with its customers. Thanks to things like Twitter, ideas can be shared and circulated.