It's always the same - all men and women want to be sexy.

Maybe Italians are a bit less restrained: they can be less rigid and sometimes they stray a little in their ways of dressing for work, which is something that is always linked to the formal suit. What we like of both Italians and the British is that they love to dress well. In the past ten years we have witnessed a revolution in the menswear market.

The fashion industry now has a direct relationship with its customers. Thanks to things like Twitter, ideas can be shared and circulated.

It's all a game, with new rules every season.

It's always the same - all men and women want to be sexy.

For a few days I tweeted with a certain Pippa Middleton, and I really thought it was the Pippa Middleton. Then I discovered it was a fake. But the person who had thought up the concept was nice. It was kind of genius in its own way.

What the fashion system says and what the fashion customer says are really two different things.