It's always the same - all men and women want to be sexy.

What the fashion system says and what the fashion customer says are really two different things.

For a few days I tweeted with a certain Pippa Middleton, and I really thought it was the Pippa Middleton. Then I discovered it was a fake. But the person who had thought up the concept was nice. It was kind of genius in its own way.

Luxury is not a static concept, but it shapes and changes with society. Now somebody who might not have the time to come to one of our boutiques can shop online.

Italians know that what matters is style, not fashion. Italian style does not have social or age boundaries.

Fashion takes its inspiration from society and everyday life, which is the same for everyone, and this is perhaps the reason why certain elements recur.

Maybe Italians are a bit less restrained: they can be less rigid and sometimes they stray a little in their ways of dressing for work, which is something that is always linked to the formal suit. What we like of both Italians and the British is that they love to dress well. In the past ten years we have witnessed a revolution in the menswear market.