I have to manage and protect my brand. For the details I can always hire people who can knuckle down much better. For that I need people who are different to myself. People who compensate for my weaknesses.

Even if someone is competent, it's so damned easy to crucify him as long as he's only working on his father's account. So at the beginning I certainly wanted to prove myself to my father and the rest of society. That quickly turned into a greater challenge. My lifestyle hasn't changed as a result.

America has its roots in a tradition of risk-taking pioneers. In more conservative Europe, if you fail in business or actually end up going to jail for it, you're finished as a businessman for good.

All things start in California and spread to New Jersey, then to London and then throughout Europe.

I didn't want people to say: Stelios does everything on the cheap at work, and in private he lives in the lap of luxury. That's not me. I don't need those status symbols. I don't need a private jet either when I can go everywhere with Easy.

Passengers don't like changing planes. That means waiting time, stress, running around. There's a joke that the hub principle is supposed to have been invented by cargo firms. The baggage doesn't care where and how it's pushed around.

Greek shipowners like to boast, 'I bought ships at the bottom of the market, and now they're worth ten times as much.' It goes back to the days of Onassis and Niarchos competing with each other over who had the biggest fleet, the biggest yacht and the most famous girlfriend.