I think that my original drive as an entrepreneur was precisely that desire to get away from the image of the shipping magnate's son.
Stelios Haji-IoannouI didn't want people to say: Stelios does everything on the cheap at work, and in private he lives in the lap of luxury. That's not me. I don't need those status symbols. I don't need a private jet either when I can go everywhere with Easy.
Stelios Haji-IoannouI have to manage and protect my brand. For the details I can always hire people who can knuckle down much better. For that I need people who are different to myself. People who compensate for my weaknesses.
Stelios Haji-IoannouGreek shipowners like to boast, 'I bought ships at the bottom of the market, and now they're worth ten times as much.' It goes back to the days of Onassis and Niarchos competing with each other over who had the biggest fleet, the biggest yacht and the most famous girlfriend.
Stelios Haji-Ioannou