I´m a real believer that just doing a little something is a lot better than doing a lot of nothing.

People work better when they are afforded to be themselves

I run a lot. If I don't have time to go to the gym or don't have time to work out properly, I will go for a quick run. I think running is a great way to stay fit, and I really concentrate on fitting into a realistic urban lifestyle.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

People think I'm strong, but actually I wanted to crawl away. I thought, I'm going to live in the country with my horse and I'll get a nine-to-five; I don't need this.

Everyone can do simple things to make a difference, and every little bit really does count.

The main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.