Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me.

When you think of fashion photography, it's a dream. It's like we all want to be those women. We want to wear those dresses.

I think personal style starts from within because it´s a philosophy and an attitude. If you´re honest and true to yourself, you will have the best sense of personal style.

I used to get embarrassed about the fact I liked fashion. I still get a bit cringy.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

I literally have meetings at eight o'clock in the morning, and I finish at nine o'clock at night. It sounds pathetic, but I don't even have time to go shopping.