Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

A little black dress is something to rely on. To fill you with confidence and ease. To have an attitude that is pure and effortless, yet sexy and classy.

People work better when they are afforded to be themselves

It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry.

There's nothing fashionable about a dead animal that has been cruelly killed just because some people think it looks cool to wear.

I personally love sportswear, and love using it in high fashion.

I'd rather people turn up than not. And of course I'd rather have people be enthusiastic.